It’s all about building name recog. Presently there are 18 candidates on the Democratic side throwing their prospective hats into the ring, already besting the 17 candidate GOP field in the 2016 cycle.
Today’s primaries tend to produce one nominee but many winners. Beyond the long-shot candidates effectively auditioning for cabinet positions or building a profile (and donor base) for future races, there are prospective books to sell and television contracts to sign, boards to join and paid speeches to paid-speak. Any setback is temporary, any embarrassment surmountable.
It’s almost just as much fun gaming the whole contest with respect to future prospects of the individual nominees. From eyeing positions within a Democratic administration (if the victor is a Democrat) to auditioning for the highly lucrative world of punditry (likely if Trump wins re-election). | LINK